The Office of Research Integrity (ORI) falls under the umbrella of the U.S. Department of Health and Human Services. Its target audience is research integrity officers across the country.
We won a contract to develop strategic and comprehensive outreach plans for ORI. That included researching current state data, conducting target audience focus groups, and using insights from both to create high-fidelity website design mockups. The mockups fulfilled our scope, but the world never got to see them.
Check out the link below for my team’s case study on the ORI project. (Note: I led the redesign of the TriMetrix website.)
Desire to Dive Into the Data: The quantitative data I analyzed came from Google Analytics and documentation of ORI’s outreach via their communication channels. My qualitative data analysis of ORI’s outreach efforts relied on gathering input from their target audience members. With guidance on questions from ORI, I led three virtual focus groups with researchers from major universities across the country. The focus groups gave us an opportunity to speak directly to researchers, find out their pain points, and hear what features would be useful to them.
Present to Clients: Alongside a contracted web designer, I art directed three distinct design approaches, each aligned to strategies we developed based on focus group insights. I managed the contractor’s work, providing feedback and direction to get to three presentable design options. I virtually presented the options to about 10 ORI staff and decision-makers. Knowing there would be quite a few people on the call, I intentionally structured it to ensure all ORI staff could provide feedback at the same time without feeling like they were talking over each other. We walked away with specific changes and a vision for a final high-fidelity prototype.
Oversee Creative Scope, Timelines, Resourcing, and Deliverables: To be honest, this project is a bit of a stinger. Alongside a team, I led the writing of the RFP that led to our successful bid for the contract, including outlining the scope and timeline in alignment to ORI’s requested deliverables. We fulfilled the contract and did so without needing an extension. Yes, you read that right: I kept a federal government team on our contracted timeline.
But the actual development of the website was beyond scope. We were hopeful the government would post an RFP to do the website development, but it never came. Because the redesign is not live, I’m unable to showcase its associated visuals.